In 2017 I joined the initial mentor cohort of what was then the Google Developers Launchpad Accelerator, and spent that summer in San Francisco working with more than thirty growth-stage companies. The program has since become the Google for Startups Accelerator, and I have kept mentoring through it across cohorts in North America, Southeast Asia and the wider region, for close to a decade.
A few of the companies I sat with went on to unicorn valuations. Most did something less dramatic and considerably more useful: they stopped doing the wrong thing three months earlier than they otherwise would have.
The format is unforgiving in a way that turns out to be a gift. A founder gets a short, scheduled block with a mentor they have never met. There is no discovery phase, no relationship-building, no deck. They state the problem, I ask the four or five questions that actually determine the answer, and we reach a decision inside the sixty minutes, or we establish, honestly, that they are solving the wrong problem.
Doing that several hundred times teaches one specific skill: finding the real constraint in a business quickly, and saying the uncomfortable thing early enough for it to still be useful.
That is what the $250 sixty-minute session is. It is not a sales call with an invoice attached, and it is not the first step of a funnel toward a six-figure engagement. Plenty of the founders I mentor never needed anything more than those sixty minutes. If yours turns out to be one of those, I will tell you so and we will both get on with our week.
It is also why Canadian owner-operators get the same format. A twenty-year-old manufacturer in Mississauga facing a succession decision deserves the same quality of sixty minutes as a Series A founder in San Francisco, and the problems rhyme more often than either group expects. It is $450 rather than $250 because the room is bigger: a leadership team, more preparation, and the same expectation of a decision by the end.